ADBWC announces the organization of the Third Entrepreneurship Awareness Campaign

Posted On 20/02/2017

Under the patronage of Her Highness Sheikha Fatima Bint Mubarak “Mother of the Nation”, Chairwoman of the General Women's Union, Supreme Chairwoman of the Family Development Foundation, President of the Supreme Council for Motherhood and Childhood, and Honorary Chairwoman of the Abu Dhabi Business Women Councils, Her Excellency Maryam Mohammed Al-Rumaithi, Chairwoman of the Emirates Business Women Council and Chairperson of the Executive Board of the Abu Dhabi Business Women Council (ADBWC), announced the launch of the 3rd Entrepreneurship Awareness Campaign to spread the culture of entrepreneurship in Abu Dhabi.

Under the title “Our Social Responsibility in Serving the Nation”, the new campaign comes within the initiatives of the ADBWC for the “Year of Giving” which His Highness Sheikh Khalifa Bin Zayed Al Nahyan, President of the UAE, had announced at the beginning of 2017.

The eight-week campaign will include a number of initiatives and strategic programs that will revolve around the Year of Giving.

During a press conference at the Abu Dhabi Chamber to announce the launch of the campaign, Al-Rumaithi extended her thanks and appreciation to Her Highness Sheikha Fatima Bin Mubarak for her continuous support and follow up to the ADBWC and its initiatives, projects and activities. She added that her Highness support gives the council its strength and motivation to provide the best it has and to launch initiatives and projects featured with the spirit of innovation, creativity, sustainability and serving the community as well as increasing the role of the Emirati woman in the sustainable economic development process in Abu Dhabi.

“We are honored for the 3rd entrepreneurship Awareness Campaign to receive the patronage of Her Highness Sheikha Fatima Bint Mubarak, Chairwoman of the General Women's Union, Supreme Chairwoman of the Family Development Foundation, and President of the Supreme Council for Motherhood and Childhood, and Honorary Chairwoman of the Abu Dhabi Business Women Councils,” Al-Rumaithi said. “The campaign aims at activating the role of women in supporting the annual strategic plans and approaches of the government of the UAE in general and the government of Abu Dhabi in particular as well as spreading the culture of social responsibility,” she added.

Al-Rumaithi pointed out that organizing the Third Entrepreneurship Awareness Campaign in Abu Dhabi comes after the huge successes the first two campaigns. The number of participants in the second campaign reached 1,319 ones in 2016 compared to 900 in 2015 with an increase of 47% and a satisfaction rate of 94% in the second campaign.

“Organizing the third campaign also comes within the awareness of the ADBWC to activate the projects, initiatives and the objectives of the five-year strategic plan of the Council. This plan includes a distinguished participation for the Emirati woman in entrepreneurship that guarantees her presence according to the latest and best international practices and according to the first strategic program listed under this first objective and which is represented in (Empowering the culture of entrepreneurship in Emirati women in a competitive business environment.)”

Al-Rumaithi stated that the program of the third campaign includes organizing more than 45 activities, which include a number of training programs and specialized habilitation with the aim of raising awareness and knowledge of the culture of entrepreneurship in general. These programs also aimed at implementing the spirit of creativity and innovation and equipping the participants with practical skills that contribute to developing the current projects and projects of home licenses (Mubdia).

Concerning the exhibition, Al-Rumaithi emphasized that the program of the campaign includes organizing three annual exhibitions, six marketing exhibitions, and one charity exhibition in Ramadan in each of Abu Dhabi, the Western Region and the Eastern Region. These exhibitions will promote for the products and services of companies owned and run by Emirati women and will include a number of seminars and discussion panels to identify the challenges businesswomen face as well as shedding the light on the issues of economic priority in the emirate.